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DISPLAY ADVERTISING in S&C
Thank you for your interest in Technical Analysis of
STOCKS & COMMODITIES magazine display advertising. The following information
includes our advertising rate card as well as our advertising calendar.
Published monthly, plus a year-end Bonus issue, STOCKS & COMMODITIES
magazine's readership mainly includes affluent active traders, as well as corporate trading departments. The magazine can also be found overseas and in many bookstores and newsstands.
For a complete Media Kit including a sample issue and our latest demographic
survey, please contact Ed Schramm, National Sales Manager, by
or by phone at 206-938-0570 or 1-800-832-4642.
Advertisers are welcome to submit products for possible review as well
as press releases or news items for possible publication in our TRADE NEWS
& PRODUCTS section. These are provided as a free service to our advertisers
and industry associates. News items should be 80-120 words in length.
Click here to download the Rate Card in PDF format.
Rate Card #23, Effective January 2008 Issue:
 |
* 1/9 and 1/12 page ads will be run in Marketplace section
Additional discounts available for 18-, 24-, 36-, 48- and 60-time insertions. |
Positions and Dimensions:
 COVERS (percent based on b/w space rate)
Second Cover ........................................... 15% extra
Third Cover ............................................. 10% extra
Fourth Cover ............................................ 20% extra
SPECIAL
POSITIONS
10% extra on earned rate of black & white space.
Example: 1-pg., 4-color, 1-time rate with special position
$8,702 + (10% x $6,414) = $9,343.40
BLEEDS
15% extra on earned rate of black & white space. No charge
for gutter bleed on two-page spreads. Copy should be a minimum of 1/4"
in from edge of bleed ads.
| AD SIZES (not position) |
 |
| Space |
Area |
width |
depth |
| - |
2-page spread |
15" |
10" |
| A |
1 page |
7" |
10" |
| B |
2/3 page |
4 5/8" |
9 7/8" |
| C1 |
1/2 page island |
4 5/8" |
7 1/4" |
| C2 |
1/2 page vertical |
3 3/8" |
9 7/8" |
| C3 |
1/2 page horizontal |
7" |
4 7/8" |
| D1 |
1/3 page vertical |
2 1/4" |
9 7/8" |
| D2 |
1/3 page square |
4 5/8" |
4 7/8" |
| E |
1/4 page |
3 3/8" |
4 7/8" |
| F |
1/6 page |
2 1/4" |
4 7/8" |
| G |
1/8 page |
3 3/8" |
2 7/8" |
| H |
1/9 page |
2 1/4" |
3" |
| I |
1/12 page |
2 1/4" |
2 3/8" |
Mechanical Requirements:
Publication Trim Size: 8 1/8" x 10 3/4"
Bleed Size: 8 3/8" x 11" minimum
Halftones: Black & White: 150-line screen
Color: 150-line screen
Printing: Web offset
Binding: Perfect-bound
MATERIALS TO BE FURNISHED
(in order of preference)
1. Digital ads submitted with printed proofs and color proofs for color ads
2. Repros or mechanicals (linotronic or velox, 1270 dpi minimum). Laser
prints are not considered camera-ready. An additional charge will apply for typesetting
and PMS series ink.
CLOSINGS
Ad reservations close 50 calendar days preceding issue date.
(Please see Advertising Calendar or call for deadlines.)
INSERTS
Please inquire about insertion rates for cards, CDs, bellybands, glue tip-ins, polybag, gatefold, and more.
COMMISSION AND CREDIT TERMS
15% of gross billing allowed to all recognized advertising
agencies provided account is paid within 30 days of invoice date and camera-ready
copy or film is provided. Display advertising account terms are net 30
days. Payment must accompany first order if you are a NEW ADVERTISER or
if credit has not been established. Past-due invoices will be assessed
a 1.5% monthly charge. Multiple prepaid insertions earn an additional discount.
CLASSIFIEDS & MARKETPLACE
All classifieds must be prepaid. Listing will be typeset without
additional charge in standard typeface. $63 per line, with a four line
minimum. Marketplace and classifieds are based on three-column format 2-1/4"
wide at $440 per inch. Ads start at $275. Frequency discounts are available. Classified
ads are not advertising agency commissionable.
CONTRACT AND COPY GUIDELINES
Publisher reserves the right to refuse copy which the publisher
deems out of character or detrimental to the interests of the industry.
Advertising orders are accepted subject to terms of current rate card and
to changes in rates on 30 days' notice. Advertiser and advertising agencies
assume complete liability for all content of advertisements printed and
also assume responsibility for any claims arising therefrom made against
the publisher. Advertisers will be short-rated if they do not use the amount
of space upon which their billings have been based.
The following copy and contract regulations listed in Standard Rates
and Data (Business Publication Rates and Data - Finance 46) are applicable:
1, 2, 3, 5, 6, 7, 9, 10, 12, 14, 15, 17, 19, 20, 21, 22, 23, 24, 28, 29,
30, 32, 34, 35, 36.
Execution:
Published monthly and one Bonus Issue (totaling 13 times a year).
Issue date: First week of the month
S&C ONLINE ADVERTISING RATES
For S&C Website rates click here.
For information about advertising on or linking to the S&C Website,
please call the S&C Advertising Department at (206) 938-0570.
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